From the talk around the office, I overhear that the Western Veterinary Conference in Las Vegas was a big hit this year. I finally got Brett and Alex to sit down with me (I'm pretty sure I learned the "sit" command more quickly), scratch my ears and give me a few answers about how it went.
Overall, how was the Western Veterinary Conference this year?
Brett: The WVC is always a really good show for us.
Alex: It was outstanding this year! We had a good increase in our booth traffic. We also wrote a lot of orders at the show. There was a lot of excitement about DiaGel coming from the attendees. Our team was in tip top shape, and it definitely showed in our success!
Left to Right: Alex, Sharla, Ralph, Justin
Who stopped by our booth this year?
Alex: We spoke with a lot of Veterinarians this year. We were also able to speak with a few veterinarians and staff from colleges and universities. Those were some great conversations as we now will be able to play a role in educating.
Brett: We were able to talk with vets a lot about diarrhea treatment and prevention. Much of the market still does not know about a "one-dose treatment" for bacterial diarrhea. It sounds too good to be true, but many users are confirming it on DiaGel.
What was your favorite part of the show and trip?
Brett: I enjoyed speaking with current users of DiaGel about how effective the product is.
Alex: Observing Justin thoroughly enjoy himself working the booth and attracting attendess to our booth! As always, the camaraderie is great team building. Plus the food and wine was spectacular!
Where there any dogs (or cats) at the show?
Alex: Lunchbox, our neighboring French Bulldog, was doing a fantastic job modeling the e-collar his "parent" had invented! There were a few Chihuahuas that looked like an 8 year old girl had gotten a hold of them with a jar of nail polish and a few barbie outfits. I think the dogs were slightly embarrassed!
Beeker: Lunchbox sounds like a pretty cool guy. Wish I could have met him.
Who won the Kindle give away?
Alex: Dr. Joel Miskimins won the 1st day, Dr. Karla Leo won the 2nd day, and Summer Svaldi (Vet Tech) won the 3rd day.
Left to Right: Ralph and Brett
Which of our products seemed to be the most popular amongst the attendees?
Brett: Definitely DiaGel.
Alex: Yea, quite often when we would talk to someone who had not used DiaGel yet, they would say that they have heard a lot of good things about it!
Where did you go out to eat?
Brett: We never left the Luxor and still found a different place to eat each day - Tender Steakhouse, More Buffet, Rice & Noodles, Pharoh's Resturant, Taco & Tequilla, & Old English Pub.
Alex: We went to Tender on Monday night. While Ralph, Brett and I enjoyed a delicious portion of Amereica's finest beef, Justin, much to the chagrin of the waiter, orders a hamburger! I will say that it was probably the best burger he's ever had.
Did anything happen in Vegas that must stay in Vegas?
Brett: When we left for the airport at 4:20am, we heard on the taxi radio about the shooting in front of the Bellagio.
Alex: Hehehe, I can never tell!!
Any new ideas for next year?
Alex: I would like to see us start entering everything electronically - from notes to orders. This would help with post show follow-up. I would also like to see better booth placement, and start looking at expanding to a 10x30 or 20x20 for 2015. It woud be nice to try an ad in the WVC program magazine at the show.
Brett: Next year I'd like to give away more nice incentive gifts as this allowed us some quality minutes with prospects to tell our story.
Beeker: I'd go for some new incentive gifts. How about some dog treats or squeeky toys!
I'm a yellow Labrador Retriever livin' in Orange City, Iowa. I was just adopted into the Van Beek Natural Science family. Everyone here is pretty cool. I'm really REALLY happy to be here, watchin' out for my new people.